In 1 Corinthians, Paul addresses the issue of spiritual gifts within the Corinthian church. What is the primary purpose for which these gifts are given, according to Paul?

A To establish a hierarchy within the church based on the prominence of the gift. B To demonstrate individual spiritual superiority and gain personal recognition. C To edify and build up the entire body of Christ, promoting unity and love. D To perform miraculous signs and wonders to impress unbelievers.