How did the rise of social media platforms, such as YouTube and Instagram, affect the career trajectories of independent gospel artists in the 2010s?

A It decreased their visibility due to the overwhelming competition from mainstream artists. B It allowed them to bypass traditional gatekeepers in the music industry and build direct relationships with their audiences. C It forced them to conform to secular trends in order to gain a wider following. D It primarily benefited established artists who already had a strong presence in the traditional media.