The rise of 'urban gospel' in the late 1990s and early 2000s, characterized by its incorporation of hip-hop and R&B influences, was largely driven by which factor?

A A deliberate effort by established gospel labels to attract a younger demographic. B The increasing secularization of mainstream gospel music. C A grassroots movement of young artists seeking to express their faith in a relatable and culturally relevant way. D Government funding initiatives aimed at promoting diversity in religious music.