Which of these factors MOST significantly contributed to the rise of urban gospel music in the late 1990s and early 2000s, influencing its mainstream appeal?

A Increased collaboration with secular R&B artists, blurring genre lines and attracting a wider audience. B A deliberate effort by gospel labels to market directly to suburban, middle-class congregations. C The establishment of dedicated gospel radio stations in major metropolitan areas, providing a platform for emerging artists. D A shift in lyrical content to focus exclusively on personal testimonies of overcoming adversity, resonating with diverse listeners.