How did the rise of internet platforms and social media in the 21st century MOST significantly impact the gospel music industry, particularly for independent artists?

A It led to a decline in physical album sales, forcing most independent artists out of the market. B It created barriers to entry, making it harder for independent artists to gain visibility. C It provided independent artists with unprecedented opportunities for self-promotion, distribution, and direct engagement with audiences, bypassing traditional gatekeepers. D It primarily benefited established gospel labels, reinforcing their dominance in the industry.