What was the PRIMARY motivation behind Kirk Franklin's pioneering efforts to blend gospel music with hip-hop and contemporary R&B elements in the 1990s?

A To create a more commercially viable product that would appeal to a broader secular audience, prioritizing financial success. B To remain relevant in a rapidly changing music industry, even if it meant compromising traditional gospel values. C To reach a younger, more diverse audience with the message of the Gospel by presenting it in a culturally relevant and accessible way. D To challenge and subvert traditional gospel music norms and conventions, regardless of the impact on the church community.