Which of the following factors contributed MOST significantly to the rise in popularity of urban gospel music in the late 1990s and early 2000s?

A A decrease in traditional gospel choirs and a focus on solo artists. B The increased use of traditional hymns in contemporary gospel arrangements. C The integration of hip-hop, R&B, and other secular musical styles into gospel music, appealing to a younger audience. D A decline in the overall popularity of Christian music leading to artists trying new sounds.