Beyond musical artistry, what significant role have figures like Kirk Franklin played in contemporary gospel music culture since the 1990s?

A Primarily serving as a bridge between traditional gospel and classical music, incorporating complex orchestral arrangements into gospel performances. B Exclusively focusing on producing and promoting traditional gospel choirs, preserving the genre's historical roots. C Pioneering the use of social media for evangelism, directly engaging with audiences and addressing contemporary social issues through their music and public platforms. D Becoming solely focused on real estate and business investments, retiring from music ministry to focus on financial success.