Which of the following factors MOST significantly contributed to the rise of urban contemporary gospel music in the 1990s, differentiating it from traditional gospel?

A The increased use of traditional hymns and spirituals in urban churches. B A deliberate effort by record labels to market gospel music exclusively to older, more conservative audiences. C The integration of hip-hop, R&B, and other contemporary musical styles into gospel arrangements, reflecting the cultural experiences of younger, urban congregations. D A decline in the overall popularity of gospel music, forcing artists to adapt or fade into obscurity.